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“We’ll continue to see a shift towards ‘lo-fi’ video – which feels more authentic and less overly produced – created for the platform, than repurposed content that can feel more ‘advertising’ than native. “As creators hone their craft in this area, I think we will see more innovative, easy-to-consume, highly engaging short-form content next year,” says Williams. We've seen the rise of TikTok and short-form video content, and now Instagram doesn't want to get left behind.” “With the head of Instagram, Adam Mosseri, recently announcing that Instagram is focusing on pushing video content, it's important brands take this seriously. “ Too many brands create video content and throw it up on social media as an afterthought,” says Shepherd. And it’s important that video is created with social media in mind, believes Shepherd. If you didn’t have a social media video strategy in 2021, now’s the time to correct that. Think: Instagram Reels and TikTok videos (which are increasingly repurposed and posted to other platforms like Instagram). Social Media Updates Pinterest Holds at 433 Million Users, Posts 9 Increase in Revenue Mixed results from Pinterest, which could be in for a shake-up. Video content will continue to dominate in 2022, with the focus on short-form content that is easy-to-digest and highly engaging. New Report Shows Fears Around Social Profile Hacks are Rising Infographic The survey looks at which platforms users are most concerned about, in regards to potential hacks.